Publicis – The story of a brand

While expressing the essence of this interior design project, we can say that the clients wanted a duality between an imposing historical building, saved through restauration, and a conceptualized contemporary interior, designed in a minimalist style. The whole project creates the comforting, yet exciting habitat for a company whose staff is made of young, creative people, who work in an advertising agency.

The neoclassical building kept its identity in the most inspired way, benefiting of a significant expansion, that continued organically and in complete accordance with the original. The designers completely respected the original look of the building, and kept the same style register and volume harmony, and the elegant and majestic spirit of the building.

All the merits and the respect go to D. Arch Cornel Dumitrescu and to Teddy Dumitrescu (the owner of the building and of the agency), the initiator and coordinator of this restoration project, which benefited of a true rebirth.

„My implication in this interior design project started, I might say, with the stubbornness of keeping the entrance door, made from authentic wrought iron. The door belonged to the house and had an emblematic value for the building, being a true masterpiece, and the decision of keeping it makes me glad even now. The design of this space was a true challenge for me, a good imagination exercise, given the fact that this wasn’t my first highly rated press agency project. It was interesting because I could think of something completely different, designed for a space that had the same destination. I believe that it is essential for you to always be able to conceive something new, unencountered before, and not to repeat yourself, even if the hand of a designer can sometimes be unrecognizable. During the brainstorming process I had a permanent stilmulus, namely the dialogue with the customer, that led to the reconfiguration and metamorphosis of the first suggestions. Thus, the final form of the project is the result of various stages that happened thanks to this interaction.”

The theme of this project was to create a space with a contemporary expression, a visual experience, a declarative concept – expression of unconventional ideas that inspire the viewer to react. We tried to declare something new each time, of course, in scenographic terms – a „statement”.
This attitude is meant to stir up the viewer, it is the conceptual leit-motif of the design. This visual language is found in most areas: the reception area, the conference rooms, the coffee area, the open space areas, and last, but not least, in the bathrooms, where the approach is playful, anecdotal, through the decorative mural painting.

The parquet, even if it is made of a „traditional” material, has been reconfigured from elements that have been cut across the fibre and laid out in narrow and short segments that create a contemporary-looking structure.
The stone, which covers the reception and the stairs, is a limestone that has fossils in its structure, which gives it a graphic look.

The design and concept of this space were created by Erna Berger Moise – ECLECTARTE